When it’s raining ZWIFT!

When it’s horrible outside and you just can’t face riding in the wind and gales, why not Zwift? Zwift is a massively multiplayer online cycling and running videogame and physical training program that enables you to interact, train and compete … Read More

Festive Sale

We know you LOVE offers here at @CycleLifeEastDev so if you missed our Black Friday Sales (where were you!?), we’ve got plenty for you in the run up to New Year. Right now we have a shop full of Festive … Read More

Gift Ideas

This year has gone quickly and Christmas isn’t that far away now. If you’ve got a cyclist in your life we’ve got some great gift ideas for them. Clug bike racks which add a new meaning to small and compact! … Read More


We often get asked about the benefits of cycling so we thought we’d share a few tips with you HEALTH TIP ONE When you ride your bike, your brain increases it’s production of proteins used for creating new brain cells. … Read More

Autumn SALE Now On

Up to 25% off kids, adult and electric bikes. We’re working with shop Raleigh to bring you some great offers for Autumn. Treat yourself to a new bike! With 20% off kids and non-electric adult bikes and 25% off electric … Read More